Harry Potter - The Story of a Global Business Phenomenon Hits Bookstores
Please forgive me for doing a bit of self promotion today on The Disney Traveler. Today, my new book, Harry Potter: The Story of a Global Business Phenomenon, debuts in U.S. bookstores (it’s been available in the U.K. since June).
The book reveals how Harry Potter became so popular and what steps other brands need to take to reach similar success. It’s an interesting read for business people and anyone interested in learning how a children’s fantasy book became such a huge phenomenon.
You can learn more by reading the interview that Mary Emma Allen of b5media’s HomeBizNotes blog conducted with me and even enter to win a copy of Harry Potter: The Story of a Global Business Phenomenon.
The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more.
Image: Susan Gunelius/Palgrave Macmillan
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I made my first trip to Walt Disney World, before there was Epcot. I have excitedly taken my own children many times and have painstakingly researched every detail of our trips...
August 20th, 2008 at 10:26 am
Very cool. Congrats!